GOAL

To bring in more qualified leads for training and coaching programs and reach a lower cost per lead with a simplified Facebook Ads structure.

PROJECT DURATION

4 months

PROBLEM STATEMENT

The client’s online presence was almost nonexistent and there was an urgent need for personal branding. There was a need to qualify leads for enrollment.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

1

The first phase

Our team decided to run Facebook Leads Ads so that interested users can fill the lead form on Facebook without the need for a landing page.

2

The second phase

Leads acquired by the Facebook Lead Ads were pushed into the client’s CRM to be nurtured by their sales team. Video and image ads were used as promotional material.

3

The third phase

We created multiple Ad sets with different target audiences. We also ran ad sets targeting the interests of famous business mentors/ coaches. The target location was the United States.

Number of Leads Per Month

Budget: $1200 per month

Location: UNITED STATES

Key Metrics: Leads- 400

Best performing ad:

Solution:

Once we gathered enough leads and clicks data, we created a lookalike ad set targeting 1% lookalike audience. Using the lookalike audience, cost per lead went down 50% compared to the interest-based sd sets. We also used retargeting ads to those who opened but did not fill the Lead form.

Final Outcome:

We were able to generate 400 high quality leads.