GOAL

Increase the lead count within a week using the same budget that the client had been using prior.

PROJECT DURATION

2 Weeks

PROBLEM STATEMENT

The biggest obstacle was the client’s request to increase the lead count within a week. It was challenging to provide fast results given the same budget.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

1

The first phase

We effectively utilized the existing campaigns’ leads and created a set of lookalike audiences.

2

The second phase

We maximized leads by converting prospects into leads via lookalike audiences. This way, we were able to reach our targeted audience.

3

The third phase

We optimized for similarity using our lookalike audiences in the U.S. (between 1% and 10%)

Number of Leads Per Month

facebook ads case study case 4 table 1

Budget: $500 per month

Location: UNITED STATES

Key Metrics:

facebook ads case study case 4 table 2

Best performing ads:

Solution:

Targeting lookalike audiences and performing split-testing between three single image ads proved to be the ideal route for this campaign.

Final Outcome:

We were able to generate three times the lead count compared to before using the same ad spend budget.