GOAL

The client wanted to find an easy and cost-effective way to build awareness and re-engage people who had visited the online store, with the overall aim of generating Leads

PROJECT DURATION

3 Weeks

PROBLEM STATEMENT

Trying to reach the highest number of consumers around the Christmas holiday season. They were completely new to the United States market with zero presence.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

1

The first phase

Our team decided to start by running Facebook conversion ads so that interested users can visit the client’s website and browse the various products listed there.

2

The second phase

The client’s Facebook page had enough engagement to be used as a seed audience for lookalike targeting so we decided to use a lookalike audience in the United States.

3

The third phase

We used marketing images and in our ad copy, encouraging users to grab our holiday offer of 10% off. Using Facebook Conversion Ads, the Learn More call to action sent the user to the client’s website, generating conversions.

Number of Leads Per Month

facebook ads case study case 10 table 1

Budget: $130 (Total)

Location: UNITED STATES

Key Metrics:

facebook ads case study case 10 table 2

Best performing ads:

Solution:

Using a lookalike audience really helped find people who were similar to our customers and contacts.

Final Outcome:

We were able to generate 70 high quality leads at a CPR of $1.86 for this client.