To generate high-quality leads with a low cost per lead for the landscaping business.


2.5 Months


The company wanted to expand its presence in the local markets digitally. They were a brand new entity that lacked any online presence.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

Number of Leads Per Month

facebook ads case study case 5 table 1

Budget: $1500 per month

Location: Florida

Key Metrics: Leads- 67

Best performing ads:


Our most successful ad set was the lookalike ad set on Facebook. The goal was to reach potential clients who met the company’s specific demographics.

Final Outcome:

We were able to generate 67 high quality leads.