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To generate high-quality leads with a low cost per lead for the landscaping business.
The company wanted to expand its presence in the local markets digitally. They were a brand new entity that lacked any online presence.
Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
We set up a Facebook Conversion Ad campaign optimized for leads as the client wanted to show ads to potential landscaping leads on social media.
We ran ads targeting people working in similar jobs like property managers, civil engineers, hotel general managers, architects, etc.
We ran a targeted campaign targeting people who showed interest or buying patterns that suggested they’re looking into landscaping.
Our most successful ad set was the lookalike ad set on Facebook. The goal was to reach potential clients who met the company’s specific demographics.
We were able to generate 67 high quality leads.