GOAL

To generate high-quality leads with a low cost per lead for the landscaping business.

PROJECT DURATION

2.5 Months

PROBLEM STATEMENT

The company wanted to expand its presence in the local markets digitally. They were a brand new entity that lacked any online presence.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

1

The first phase

We set up a Facebook Conversion Ad campaign optimized for leads as the client wanted to show ads to potential landscaping leads on social media.

2

The second phase

We ran ads targeting people working in similar jobs like property managers, civil engineers, hotel general managers, architects, etc.

3

The third phase

We ran a targeted campaign targeting people who showed interest or buying patterns that suggested they’re looking into landscaping.

Number of Leads Per Month

facebook ads case study case 5 table 1

Budget: $1500 per month

Location: Florida

Key Metrics: Leads- 67

Best performing ads:

Solution:

Our most successful ad set was the lookalike ad set on Facebook. The goal was to reach potential clients who met the company’s specific demographics.

Final Outcome:

We were able to generate 67 high quality leads.