GOAL

Sell direct mail marketing services to tree care companies using Facebook and Instagram across the United States.

PROJECT DURATION

3.5 Months (December 4th to March 15th)

PROBLEM STATEMENT

Figuring out how to generate leads for “tree care companies” through Facebook and Instagram conversion ads proved to be a challenge in itself.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

1

The first phase

We created a landing page (based on research) that helped our campaign generate leads.

2

The second phase

We analyzed various targeting interests and job profiles to target. Our targeting took into account age, gender, and people with certain interests.

3

The third phase

We created a conversion campaign with a researched landing page, targeting, and ads. We had also installed a pixel to track conversions and events. This helped drive conversions.

Number of Leads Per Month

facebook ads case study case 3 table 1

Budget: $500 per month

Location: UNITED STATES

Key Metrics:

facebook ads case study case 3 table 2

Best performing ads:

Solution:

We targeted “tree care companies” on Facebook and Instagram using conversion ads. Once we compiled enough data to remarket, create a lookalike audience, and target users through an optimized landing page, it helped us generate leads with minimal cost.

Final Outcome:

We were able to generate 166 leads at a CPR of $8.88 for this client.