Our goal was to generate quality leads for the client and lower the campaign’s CPR.


2 Weeks


This campaign belonged to the housing special category and was location-specific. Over a period of time, the lead count can begin to decrease. We needed to overcome the challenge of lowering the campaign’s cost per result.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

Number of Leads Per Month

facebook ads case study case 6 table 1

Budget: $300 per month

Location: Irvine, California

Key Metrics:

facebook ads case study case 6 table 2

Best performing ads:


After performing split-tests between single image ads and the carousel ads, we found that the carousel ads were more effective for this campaign.

Final Outcome:

We successfully achieved our goal and reduced the campaign’s CPR by almost 50%. The client began generating significant revenue from the ads.