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To bring in more high quality leads for its liposuction treatment and reach a lower cost per lead with a simplified Facebook ad structure.
The cost of treatments for plastic surgery is high so they wanted to target only users who can afford the treatment costs. Also, treatments were popular mostly among women, limiting the pool of audience.
Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
We ran Facebook Messenger Ads so that interested users can start a conversation using messenger and ask questions without the need to visit a landing page. These leads were nurtured by the sales team.
The messenger campaign and ad set were created with a target audience of higher-income individuals. The target area of the campaign was within the clinic’s city.
We used descriptive videos prepared by the clinic’s doctor describing the liposuction procedure In the ad copy, we encourage users to take advantage of a pricing special on a procedure.
The combination of Messenger Ads and Video Ads helped not only bring in prospects but then give them a personal touch, which encouraged them to take action. As a Facebook Messenger Ad, the Send Message call to action opens Facebook messenger where the user can have their questions answered or easily book and appointment.
We were able to generate 143 high quality leads at a CPR of $3.56 for this client.