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Generate leads of video professionals who have an interest in the services and opt-in as a lead by submitting their information.
2.5 Months (July 31st to October 15th)
We needed to figure out how to create an audience to generate leads of video professionals attracted by our client’s services.
Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
We researched and found that video creatives work better than static images for these ads, so we used video creatives and it proved to be effective.
We researched suitable audience profiles to target on Facebook and Instagram. We found different interest groups to target and that generated quality leads.
We created the campaign using the targeting and creatives which yielded excellent lead numbers. Later, we applied to remarket and a lookalike audience, generating 227 leads at a CPR of $3.01.
We ran video conversion ads with researched targeting and later applied remarketing and lookalike audiences with new video ads.
We were able to generate 227 leads at a CPR of $3.01 for this client.