Generate high-quality phone calls and leads for their defense practice.


6 Months


The company needed new clients for their local law practice.

Strategy (Overview)

The client wanted to grow their practice and reputation by showcasing their expertise on their website. The team decided to set up a search campaign optimized for phone calls.

google ads case study case 1 table 1

Best performing ads:

google ads case study case 1 ads 1
  • The team used search ads which used keywords to match the user’s interests.
  • Each campaign had an ad pointing to the client’s specific landing page.
  • This was a very healthy campaign with a very healthy ad impression size of 3k+ views.
  • After generating quality link clicks and phone calls, we did not create a similar campaign for remarketing.

Key Metrics

google ads case study case 1 table 2

Budget: $500 Per Month

Location: Santa Cruz and Monterey Counties, California

Solution (Campaigns Used):

Search Ads: Finding people who are intentionally looking for the client’s services.

Click-to-Call Ads: Generating call only ads for all business types.

The Google Ads team actively optimized each campaign to achieve optimal results.

Final Outcome:

This resulted in new business for the client and potential future growth.