Generate high-quality phone calls for each location.


4 Years (Ongoing)


The facility needed phone calls for its many venues. They had a hard time generating phone calls and leads for their wide variety of catering services, from lifestyle events to corporate events.

Strategy (Overview)

The client wanted to grow their venues for company expansion. The team decided to set up a simple search campaign optimized for each venue.

google ads case study case 2 table 1

This strategy did two things, it targeted people who showed interest in events and it targeted people who were in the local area.

Best performing ads:

google ads case study case 2 ad 1
  • The team used search ads that used dynamic keywords to match their catering interests.
  • Each campaign had an ad pointing to the client’s specific landing page.
  • This was a very healthy campaign, with a very healthy ad impression size of 132k+ views.
  • After generating quality link clicks and phone calls, we created a similar campaign for remarketing.

Key Metrics

google ads case study case 2 table 2

Budget: $1000 Per Month

Location: South Florida

Solution (Campaigns Used):

Search Ads: Finding people who are intentionally looking for the client’s services.

Remarketing Ads: Reminding visitors to return to their respective landing page to finalize a phone call/conversion action.

The Google Ads team actively optimized each campaign to achieve optimal results.

Final Outcome:

We were able to generate new business for the client and provide opportunities for expansion.