Generate high-quality phone calls for their home improvement business.


1.5 Years (Ongoing)


The company needed new business and quality phone calls for their skilled workforce. They had a hard time generating phone calls and leads.

Strategy (Overview)

The client wanted to grow their brand and reputation by showcasing their work on their website. The team decided to set up a simple search campaign optimized for each keyword.

google ads case study case 7 table 1

This strategy did two things, it targeted people who showed interest in home improvement and it targeted people who were in the local area.

Best performing ads:

google ads case study case 7 ad 1
  • The team used search ads which used keywords to match the user’s interests.
  • Each campaign had an ad pointing to the client’s specific landing page.
  • This was a very healthy campaign with a very healthy ad impression size of 15k+ views.
  • After generating quality link clicks and phone calls, we did not create a similar campaign for remarketing.

Key Metrics

google ads case study case 7 table 2

Budget: $2000 Per Month


Solution (Campaigns Used):

Search Ads: Finding people who are intentionally looking for the client’s services.

The Google Ads team actively optimized each campaign to achieve optimal results.

Final Outcome:

This resulted in new leads for the client which helped grow the business.