Make Your Brand Stand Out With Celebrity Marketing
Are you searching for a marketing agency that can connect you with a celebrity, influencer, or athlete to endorse your brand? Stars continue to be some of the most influential people in the world. 59% of Consumers say celebrity endorsements influence their behavior. It’s no secret that using a celebrity or influencer to promote your brand gives your brand credibility, increases sales, and helps you to stand out from your competitors,
With access to thousands of stars, influencers, athletes, musicians, comedians, creators, and more, Zero One Infinity Makers can connect your business with some of the world’s top celebrities and influencers to scale brand awareness and sales.
Instant Brand Credibility
Celebrities are usually not only loved by their fans but also well-trusted. If a star is willing to endorse your product or service, it shows their fans it is worth using or at least taking a look at.
A celebrity that puts their name to your products or service is risking their reputation if the quality of the endorsement is as they said it was, further establishing credibility with your brand. If people see a celebrity they know and love using something, they’re more likely to trust that it’s a good product and try it out for themselves.
Many small and medium-sized businesses spend time and money to expose their products and services to new markets. Celebrity and influencer marketing can help accelerate this process tremendously. When a star endorses your brand, you are being exposed to their followers, placing your brand before their fans.
Produce Powerful Marketing Campaigns
There is a reason why big brands like Nike, Pepsi, and McDonald’s, to name a few, use celebrities for their ads. Many consumers’ purchase decisions are affected directly by influencers and celebrities. Boost sales while making your ad stand out to prospective customers by giving them an ad they can remember.
Celebrity and influencer marketing can drastically increase sales and ad recall. Zero One Infinity Makers can tailor your celebrity marketing campaigns to your budget to maximize your ROI and help you find the right celebrity or influencer for your brand and target population.
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Frequently Asked Questions
Here are answers to some common questions.
Celebrity marketing uses an advertising campaign and strategy where you use a celebrity’s fame and status to promote your products, services, or brand. Ex. The Rock for Under Armour or Micheal Jordan for Hanes and Gatorade.
Influencer marketing is a form of Social Media Marketing (S.M.M.) that involves receiving endorsements for your brand, products, or services from influencers who are considered experts in their fields and have considerable social influence. This can be an organization/business or an individual. Ex. YouTube Stars
85% of people say that celebrity endorsements enhance their preference and confidence in choosing products. This form of marketing helps create instant brand credibility, opens your business to new markets, and helps your brand stand out from competitors.
For the average business, celebrity endorsements can seem expensive at first thought. We can custom-tailor your budget for the celebrity and the size of your marketing campaign. Depending on the celebrity or influencer, a campaign can cost anywhere from $500- $50.000 and up. We will work with you to determine the best endorsement for your budget and brand.
It is essential to pick the right celebrity or influencer for your brand. Many factors go into determining a celebrity or influencer to represent your brand. We will work with you to ensure the star aligns with your brand and targeted audiences while considering your campaign budget.
Yes, just like we want to ensure that the celebrity or influencer aligns with your brand, a star or influencer may reject our request for a campaign if it is not something they are interested in doing for whatever reason.
We have access to thousands of celebrities, influencers, musicians, athletes, comedians, creators, Vloggers, bloggers, and more. We have connected clients with businesses of all sizes with celebrities and influencers. If we do not have them in our database, we will attempt to send a request to their management on your behalf.
Give us a call or fill out the contact form. We will reach out to start planning your next campaign. We usually get a response back from the celebrity or influencer within a week after submitting our request. We typically have the campaigns built out within 1-2 weeks after receiving the celebrity’s endorsement.