GOAL

Our goal was to generate quality leads for the client and lower the campaign’s CPR.

PROJECT DURATION

2 Weeks

PROBLEM STATEMENT

This campaign belonged to the housing special category and was location-specific. Over a period of time, the lead count can begin to decrease. We needed to overcome the challenge of lowering the campaign’s cost per result.

Strategy (Overview)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

1

The first phase

We effectively utilized the existing campaign’s data (especially leads) and created a set of special ad audiences.

2

The second phase

In our second phase, we converted prospects into leads by collecting their data via previously running campaigns.

3

The third phase

In our last phase, we remarketed to the warm leads that did not previously convert.

Number of Leads Per Month

facebook ads case study case 6 table 1

Budget: $300 per month

Location: Irvine, California

Key Metrics:

facebook ads case study case 6 table 2

Best performing ads:

Solution:

After performing split-tests between single image ads and the carousel ads, we found that the carousel ads were more effective for this campaign.

Final Outcome:

We successfully achieved our goal and reduced the campaign’s CPR by almost 50%. The client began generating significant revenue from the ads.