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Increase brand awareness, increase online visibility, and increase revenue stream online and retail locations.
Trying to create a successful eCommerce conversion campaign. Trying to maintain ROAS and build brand awareness.
Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
This was our awareness stage. Our goal was to attract new clients. For this, we drew traffic to the website utilizing single image ads and video ads.
This was our consideration stage. Our goal was to turn prospects into leads by collecting their data for further nurturing, warming them up using video ads and single image ads, and pushing to try the product.
This was our conversion stage. Our goal was to turn leads into paying customers. This is where we started selling the product. The previous stages were used to warm the audience and build trust.
With our multiple stages, we were able to nurture our audience, warming them up to the products. By the time our audience reached the final stage, they were already “warm” and were ready to purchase.
We were able to generate ROAS of 7.7x. We also successfully increased the brand’s awareness among customers, helping the brand’s image for years to come.